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09/20/2019
Article
Entertainment Intelligence launches ‘indie benchmarks’ analytics

Entertainment Intelligence launches ‘indie benchmarks’ analytics
Music-analytics firm Entertainment Intelligence (EI) is launching some new tools aimed at independent labels. They’re called ‘indie benchmarks’, and aim to help artists gauge their performance against other artists at their level of popularity. The new benchmarks are being presented as a better alternative to general charts of artists, ranked by various metrics. “If you’re a pop diva, stadium rocker, or DJ extraordinaire, you may well appear on top international charts, but why would those have any relevance to a psychedelic goth rock ensemble with a small but fiercely loyal fan base in Chile? Using benchmarked data, an artist could know if they are position 901 and what of relevance is happening 10 places above and below them,” said founder Greg Delaney. “A smart system would then provide tips and feedback on how to improve their position, find a larger audience, book better tours, and so on, based on what worked for others in their position. We need to work together, pooling data and experience to create something worthy of the artists and fans we serve.”